How to Change Customer Mind – The Difference Between Brand and Trademark in Tourism Industry. UNWE Yearbook, [S. l.], v. 2, p. 157–164, 2023. DOI: 10.37075/YB.2022.2.13. Disponível em: https://ojs.e-dnrs.org/ybunwe/article/view/1480. Acesso em: 6 dec. 2025.